Imagine this: an organic pill that kills the appetite and attacks obesity.
It has no known side-effects, and contains a molecule that fools your brain into believing you are full.
Deep inside the African Kalahari desert, grows an ugly cactus-like plant called the Hoodia. It thrives in extremely high temperatures, and takes years to mature.
The San Bushmen of the Kalahari, one of the world's oldest and most primitive tribes, had been eating the Hoodia for thousands of years, to stave off hunger during long hunting trips.
When South African scientists were routinely testing it, they discovered the plant contained a previously unknown molecule, which has since been christened P 57.
The license was sold to a Cambridgeshire bio-pharmaceutical company, Phytopharm, who in turn sold the development and marketing rights to the giant Pfizer Corporation.
Fortune cactus
When I travelled to the Kalahari, I met families of the San bushmen.
It is a sad, impoverished and displaced tribe, still unaware they are sitting on top of a goldmine.
But if the Hoodia works, the 100,000 San strung along the edge of the Kalahari will become overnight millionaires on royalties negotiated by their South African lawyer Roger Chennells.
And they will need all the help they can to secure the money.
Currently, many bushmen smoke large quantities of marijuana, suffer from alcoholism, and have neither possessions nor any sense of the value of money.
The truth is no-one has fully grasped what the magic molecule means for their counterparts in the developed world.
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